Entering a vertical market can be a great way to differentiate your business from other managed service providers (MSPs) and deliver specialized expertise that builds client value and drives profits. However, it’s important to understand key steps and success factors for entering a vertical market to help ensure your business is set up for long-term success.
In this guide, we will provide 10 best practices for entering and specializing in a new vertical market.
Download the guide and learn how to:
Assess your market compatibility
Define your ideal client
Research the localized market value
Create a clear positioning statement
Develop internal training programs
Identify top industry influencers
Identify initial sales targets and key contacts
Identify potential partners